Attributing to the increasing awareness about health among consumers, health and fitness industry has envisaged excellent growth over the past few years. An American non-profit organization conducted a survey in 2016, which stated that over 200,000 fitness centers provided fitness services to more than 160 million consumers across the globe. In the U.S., the number of health club members is likely to surpass 70 million in 2018, which reflects a growth of more than 30% in the past decade. With the growing number of fitness enthusiasts, health club businesses are following the latest trends in the fitness industry to attract more consumers. Using foam flooring in health clubs and gymnasiums is one of the most popular flooring options available in the market as it has been a huge hit in the fitness industry. It is the primary driving force that is triggering the growth of the foam flooring products market. Growth in health and fitness industry on the coattails of rising health-conscious demographic along with shift toward healthy lifestyle is influencing the demand for foam flooring products in the recent years. The foam flooring products provide more comfort during yoga, stretchin...