Following integrations of OTT video services such as Netflix and support for voice-based search and navigation, Cox Communications is gearing up to launch another feature of the multiscreen video platform it has deployed through its X1 syndication deal with Comcast — a cloud DVR. Cox has plans to launch a cloud DVR offering later this year, a spokesman said. More than 1 million Cox video customers, or about 25% of that base, have the operator’s new “Contour” product that’s powered by X1. That will enable to Cox to be on a better competitive footing against a wave of virtual MVPDs — DirecTV Now, fuboTV, PlayStation Vue, YouTube TV, Philo, Hulu and Sling TV, among them — that offer cloud DVR options and use those services to bump up ARPU. Cox, which is also nearing the launch of a streaming product for broadband-only customers, has not announced pricing and storage options it will include in its iteration of a cloud DVR. But Comcast’s cloud DVR for X1 offers some hints at what Cox’s offering might look like. (See Cox Developing Version of Comcast’s ‘Flex’ Streaming Product.) Per the Comcast FAQ, the cloud DVR ...